Producing a Cities of Love Film

 

After the international release of Paris, je t'aime and New York, I Love You, we started being approached by many cities and producers across the world. We thus created an entire system to produce what we call "collective feature-films". In terms of production process, a Cities of Love movie is distinctly different from a conventional film. Everything differs to enable the success of this format (vision, number of talent, time commitment, creative journey, legal framework, organization of the teams, financing approach and opportunities, profitability, promotion, distribution, impact on people and cities, etc.).

In 2006, a group of investors teamed up to finance the development of a specific film licensing model that would allow the dissemination of production know-how and expand the franchise internationally, empowering producers in multiple countries.

Creating a break-through format in the film industry and producing a first version of it required the blessing of key operators in Hollywood power structure (unions, guilds, talent agencies, entertainment lawyers, managers, publicists, film funds, financiers, etc.), and this after having convinced the highest ilk of talent themselves.

Producing and developing a franchise in such a challenging environment required years of negotiation, ongoing inventiveness, incredible persistence and millions of dollars. Thus, the execution of a Coproduction & Licensing Agreement means the transfer of tremendous knowledge and assets to Licensees from the Licensor: all the know-how accumulated, the failures and successes, the innovative processes and solutions, the original legal templates, the tailor-made strategies and rhetorics consigned in a 300-page production guideline

The return over investment of the seed investors has been delayed by the transformation of the Cities of Love model into a non-profit endeavor serving the development of cities. The setup of such media ecosystems can support the financing of such underlying rights and productions in unprecedented ways, thus opening a new path for film financing.

 

If you are interested to know more, please contact us and we will guide you through the process.

 

Setting up a Cities of Love Non-Profit in your Country

 

We have worked in different countries, and built specific Cities of Love strategies, production schemes and business models adapted to our format. Each movie can become much than a feature-film, it can contribute to the setup of an innovative online cultural / social initiative supporting sustainable development in your city.

Rio, I love You was the first Cities of Love Online Platform and gathered 1.5 million local active followers on Facebook in its first year of existence. Rio de Janeiro (Brazil) is populated by 6.7 million people, and a metropolitan area gathering 12 million people. More than 4 million locals visited our website every month. Some of our videos reached out to 6 million people locally. The Rio, I Love You community grew at an average pace of 60% per month. Most importantly, it became a tangible initiative that made a difference on a daily basis, engaging and empowering urban citizens.

As an example, the Delhi, I Love You initiative organized a poetry competition declaring love to the city: 8,000 poems were received in Hindi, Urdu, Penjabi and English; 18 million interactions were generated on Twitter; 40 poems were selected by a jury to be painted on the walls of the city; and 60 press articles were published including this one on BBC News.

Each Cities of Love Online Platform is defined as “A movement of love in and for the city that will turn into a movie”. After the release of the movie, each initiative remains fully active and becomes a sustainable force to keep generating more projects in the city. The goal is to position the city as a driving force in favor of sustainable development and to expand to other cities in the country. All the Cities of Love Platforms are non-profit endeavors that can become financially self-sustaining in 2 years.

 

If you are interested to know more, please contact us. We will analyze your needs, and provide you with a roadmap.

 

Why Cities Need This

 

London, I Love You is an exciting endeavor that will bring the delights of our great city to audiences around the world. The silver screen is a fantastic way to promote the capital internationally and I hope the film will tempt even more visitors to discover the multitude of other stories to be found here. I look forward to it also unleashing the creativity of Londoners through the Cities of Love UK Foundation. ”  Boris Johnson, Mayor of London

Some cities have everything. They launch numerous numerous actions, shelter and support a large variety of NGOs, but most of these initiatives are isolated and fail to have access to mass media. These cities face reluctant media environment, and they are unable to create a positive and common sentiment of unity and destiny among their population.

Building the community of the people who love a city is like creating a massive audience for that city's future and impact on the world. Each good doer in the city will have a home and a platform to communicate. Empowered citizens will develop the natural inclination to engage into social change and the opportunity to look at themselves in that beautiful mirror that we have created.

 

JOIN OUR NETWORK. BUILD A CITIES OF LOVE ECOSYSTEM IN YOUR CITY.

 

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